
01 · WHERE IT ALL BEGAN
It all started with a slightly crazy idea.
It was 2021. The world had gone a bit mad, everyone was stuck at home, and Joe Wicks was getting half the country doing star jumps in their living rooms. And somewhere in the middle of all that, we started thinking... if you can get people excited about PE through a screen, why couldn’t we do something similar for education?
So we got a few people together in Surbiton, put together a couple of entrepreneurship programmes and thought, why not give it a go? We didn’t have a big team, a fancy office or all the answers. But we did have a lot of belief in what we were trying to do. And looking back, that’s probably all we really needed to get started.































